Sunday, November 22, 2009

Creative Brief

On November 18, we talked about creative brief and design research. We viewed different sample of creative brief and there are many different kinds of creative briefs. It's basically a general agreement between you and your customer. The need and wants of the customer and what you are going to deliver. Creative briefs states the objective, target audience, project summary, primary goal and many different other information. It really depends on the company and the individua, how they set up their creative brief. Jimmy mentions two book that would be very helpful in the graphic design industry, which are Visual research and Graphic Artists Guild Handbook.

Adjectives -

TRANSPARENT- so sheer as to permit light to see through
OPEN- not closed
HONOST- fairness and uprightness
NATURAL- existing or formed by nature.
INBORN- naturally present at birth
INSTINCTIVE- nature of instict

A.S. 11-22-09

1 comment:

  1. hi, I just posted my blog for today. I put up another set of truths and a lie. If you want to try to figure out which is the lie, read to the bottome of my post, and leave your comment. Ill tell you the truth later.

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