Creative Brief

On November 18, we talked about creative brief and design research. We viewed different sample of creative brief and there are many different kinds of creative briefs. It's basically a general agreement between you and your customer. The need and wants of the customer and what you are going to deliver. Creative briefs states the objective, target audience, project summary, primary goal and many different other information. It really depends on the company and the individua, how they set up their creative brief. Jimmy mentions two book that would be very helpful in the graphic design industry, which are Visual research and Graphic Artists Guild Handbook.

Adjectives -

TRANSPARENT- so sheer as to permit light to see through
OPEN- not closed
HONOST- fairness and uprightness
NATURAL- existing or formed by nature.
INBORN- naturally present at birth
INSTINCTIVE- nature of instict

A.S. 11-22-09

presenting the 30 sketches

Today we started out by sitting in order by the first Letter of our names. Then Jimmy asked why her does this every time. The main point was to experience something different and to get out of our confort zone. If we cannot get out of our confort zone then we cannot become great designers. He started talking about Kim Baer and what was one thing that we remember or was interesting to us. Each one of us had to say something and there were lots of things or ideas that Kim said that had an effect on each one if us. Since she was a Woman and very successful that was the most influencial to me because it open the door for the younger generation women. Later we had to present our 30 sketches, so we layed them out on the tables and looked at each one of them. we had to pick one from your collection and talk about it. Mention the idea or the concept. Some were okay , some were good and some were bad, but I did not see a great one to say WOW. Our homework is to come up with 3 different posters and the idea is the same but each poster has to have a different concept. Hopefully these will be better because we can put more time into it rather than to just finish it up.

Adjectives:
Bright- radiant or reflecting light
Burning - a flame on fire.
Feverish- having fever
Few- not many but more than one .
Negligible-so small
Trivial- of very little importance or value

Nov. 9 (30 sketches)

On Thursday I attended the Guage Speaker which was Kim Baer. It was new to me since I have not attended any events like this before. I must say it very interesting how far can a person go. The steps they took, the experiences that they experienced. It it helpful to know the steps to take and how to take . How to balance your personal life and career. It was amazing when someone asked Kim if you have any regrets and her answer was "no". I always think that If I did this , then I would have this. most people have a lot of regrets throughout their career. I have regrets too . But her experience and career has been so successful that she does not regret anything, which is awesome.

Our homework was to come up with 30 sketches to influence college students to take Graphic Design classes at Cal State LA. It's was challenging and hard, but fun. I thought 30 was way too much because I ran out of ideas and I did not want to present crappy ideas.

Adjectives:

Crappy- extremely bad

Funky- overcome with great fear.

Natty-neatly

Swanky-elegant

pure- Unmodified by an admixture

Slowy- resembling snow

film day

On Wednesday, was a film day again. We watched couple of films which included great designers such as Scott McCloud, John Maeda, Milton Glaser and Paul Scher. Theses were designers that had many years experiences throughout their career and some were living legend. It's great to watch films like this because it really encouraging and also open up my mind to see what's is out there and what has been created. For example, when John Maeda created a program with cheetos, I thing that was amazing. It's very interesting how people could come up with such ideas. I loved the way that he tried new experiments on the copy machine. Another one of my favorites was the poster created by Milton Glaser, where it said, "Art is Whatever" and at the end it said "remains" and had the pieces of the letters all piled up underneath. Another great speech was given by Scott. My favorite part was when he said, " Learn from everyone - Follow no one - Watch for patterns - work like hell. He was into comics at the age of fourteen and mentioned how his father went blind and also talked about his personal life as well. At last was Paul she was the one who was not afraid of color and crazy images. Going with something different and out of the ordinary. She used lots of crazy images and lots of Typography with lots of different colors.

Adjectives:

Bold- not hesitating or fearful

Doughty- steadfastly courageous.

Gallant- Brave

Dauntless- fearless

Stalwart- strongly built

Robust- strong and healthy

A.S. Nov. 8, 2009

Presenting my Idea/Game

On monday our homework was due. We had to come up with 20 scketches on developing or creating a game. This wasn't as easy as I thought it would be. You would think coming up with a game can be a piece of cake but there were so much more to it than sketching 20 pictures. Jimmy started out the class with a lecture about the Designers, clients and the audience. The relationship between the designer and Client and the client trying to reach the audience. Some of the advise he gave us was not to give personal prefernce to the client, it always creates a conflict. He mentioned how the designer make their income and that the possibilities can be endless. He also gave us ideas and useful tips on how to interact with our clients, how to fullfill thier need, and satisfy them. The most important thing is beeing a good presenter, if your a good presenter you can go along way. But if your work is great and you are a poor presenter, than your work is no good, which is true. I have bought several items from the malls at the boots that were really crappy but the salesmen presented and demonstrated the product so well that convinced me to buy it. I realized that this item was cheap and crappy after I try to use it, didn't have the same effect as it did when the salesperson showed me. I think being a good demonstrator, presenter, you can basically sell anything.

Adjectives:
Crappy- extremely bad
Useless- of no use
Barren- not producing
Destitute- lacking food, shelter and cloths
Innocent- free from moral wrong
Stainless- having no stain